Artificial intelligence

AI is already in all major manufacturers’ apps

A shop with no cashiers, no barcode scanners, autonomous cars and even a system that detects changes in the body without the need of a doctor – all this is not from a science fiction movie or book, but a reality that you and I already live in. All of these processes, as well as internet search engines sending you personalised advertising offers and language translation apps, involve artificial intelligence.

Although some AI technologies have been in use for more than 50 years, the field has made great strides in recent times. Considered one of the key drivers of the digital transformation, AI is a priority for the European Union, where a lot of time and effort is being devoted, and where we are unknowingly experiencing its impact every day.

Mobile phones use artificial intelligence to provide you with the most relevant product or service, search engines learn every second from a large number of user inputs to provide you with the most relevant search results, and artificial intelligence has been used in thermal imaging devices in airports to effectively manage the COVID-19 pandemic. Even walking through the centre of Vilnius, you can now come into Pixevia, a smart autonomous store run by AI, where you will find no cashier or scanning station. This innovative solution, the first not only in Lithuania but also in Europe, has been offered by Magma Solutions, a Lithuanian company.

According to Mindaugas Eglinskas, the shop’s founder, artificial intelligence does all the main tasks. The shopper’s actions are tracked by video cameras, and the shopping cart is formed with the help of sensors.

Another example of successful use of AI is Genus AI, founded by another Lithuanian, which offers a platform based on AI algorithms to help businesses communicate more effectively with consumers. Genus AI analyses textual and visual information interpreted by AI and makes recommendations on marketing content and dissemination. “Our platform helps small companies take advantage of machine learning and artificial intelligence to create effective advertising campaigns. AI is trained to understand different videos and images, it can compare them and understand which will work better on social networks,” says the company’s co-founder Viktoras Jucikas.